FAMAKS British Schools Logo Design #3

Amatonjie & Amatonjie Attorneys, a reputable law firm with a strong presence, sought to establish a brand identity that reflected both its professional legacy and forward-thinking approach. While the firm had a respected name in legal circles, it lacked a visual identity that communicated its values with clarity and distinction. Brand Lumarise was tasked with creating a logo that would speak to the firm’s credibility, trustworthiness, and modern sophistication.

We faced two main challenges: crafting a visual identity that honored the firm’s traditional roots while embracing a clean, modern design—and managing the repetition in the firm’s name in a way that felt balanced and visually appealing. Additionally, we aimed to avoid clichéd legal symbols while still anchoring the brand in unmistakable legal imagery.

The final logo features a striking fusion of elements: a bold, stylized fountain pen nib centered between the initials “A & A,” subtly reinforcing the legal profession’s connection to documentation, intellect, and advocacy. A sleek serif font emphasizes the firm’s authority and depth, while a contemporary sans-serif font gives “Attorneys” a fresh and approachable feel. The warm rust-orange and deep charcoal color palette sets the firm apart from traditional law brand colors, offering a unique yet professional tone.

This new identity not only elevates Amatonjie & Amatonjie’s presence but also aligns with the firm’s vision of being a leader in modern legal practice. It commands attention, communicates trust, and positions the firm confidently in the legal landscape—proving that great branding goes beyond aesthetics to embody purpose, values, and legacy.